How Google Analytics works Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.

Mar 27, 2025 · In simple words, Google Analytics is a free tool provided by Google that tracks and reports website traffic and user behavior. It collects data on metrics like page views, sessions, and …

May 29, 2025 · In this article, I’ll walk you through a clear and up-to-date overview of Google Analytics, explain its key concepts, highlight the most important reports, and show you a working example of …

Google Analytics, the original platform, was a simple visualization tool created to make log file data easier to read. A vaguely similar layout and familiar metrics are evident in the original platform. What …

Jun 5, 2025 · Google Analytics is a powerful web and marketing analytics tool that pulls together data from a variety of data sources and is critical for digital marketing. Learn more about the power of …

Nov 18, 2024 · Google Analytics can track the user or consumer journey, providing rich data around channels used, locations, and devices. These journeys can then be tracked through to on-site …

Dec 31, 2024 · Google Analytics 4 (GA4) is a powerful tool that helps you understand your website's performance and user behavior. As the latest version of Google Analytics, GA4 introduces advanced …

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored...

Dec 2, 2025 · Check out this Google Analytics 4 tutorial to learn how to get started with GA. Setup, tracking, and analysis are all covered in this article.

Apr 29, 2025 · Google Analytics is a powerful digital tool that allows businesses to track, analyze, and report on their website's traffic and performance to optimize their online strategies.