The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.

NRF represents the largest private-sector industry in the United States that contains over 3.8 million retail establishments, supporting more than 52 million employees.

nRF Connect for Desktop is a cross-platform tool framework for assisting development on nRF devices. It contains many apps to test, monitor, measure, optimize and program your …

The NRF Foundation provides access to the education and opportunities needed for successful retail careers, helping people build better lives and stronger communities.

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3 days ago · Events Turning vision into strategy: From conference theme to framework for retail success A behind-the-scenes look at how NRF 2026: Retail’s Big Show defines The Next Now …

The first edition of NRF 2025: Retail’s Big Show Europe was held September 16 to 18 in Paris and convened thousands of global retail leaders and solution providers.

NRF Connect is a platform for accessing resources, funding opportunities, and updates from the National Research Foundation.

Find exhibitors and sessions at NRF 2026: Retail's Big Show. Create a free My Show Planner to save and remember your favorites, and get recommendations.

Dec 2, 2025 · Shoppers said they were motivated by sales and promotions, such as limited-time offers, according to the trade group's annual survey.