Nov 4, 2023 · What is psychographic segmentation? Psychographic segmentation is a market research method used to divide a market or customer group into segments based on their …

Feb 27, 2024 · What Is Psychographic Segmentation? Psychographic segmentation in marketing is a form of market segmentation where you group consumers into segments based on criteria.

Jul 3, 2025 · Psychographic segmentation digs beneath the surface to understand a customer’s personality, values, lifestyle and beliefs. It focuses on what motivates people — the “why” …

What is psychographic segmentation? Psychographic segmentation is a type of targeting that allows businesses and marketers to divide customers based on psychological traits that may …

Psychographic segmentation groups consumers by shared values, beliefs, emotions, personalities, interests and lifestyles. Understanding consumers' unarticulated needs and …

What is psychographic segmentation? Psychographic segmentation is a marketing research approach that categorizes consumers into groups based on psychological factors influencing …

Dec 1, 2025 · Psychographic segmentation involves dividing your audience based on psychological characteristics that influence their consumption patterns. This includes values, …

Nov 7, 2025 · Psychographic segmentation is a method of segmentation in research that classifies people based on their psychological characteristics – these can be values, attitudes, …

Oct 14, 2025 · So, psychographic segmentation is a research methodology that divides people into groups using psychological characteristics. This approach divides consumers into distinct …

Oct 16, 2025 · In this article, we’ll explore techniques, examples, and best practices for mastering psychographic segmentation.